Career Opportunities
Explore opportunities here if you are interested in joining our team in helping to keep families together. We strive to provide our employees with an experience that is enjoyable, supportive and rewarding in many ways.
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Digital Marketing Coordinator
Integrated Community Alternatives Network (ICAN), a Community-based Wraparound provider of Social and Mental Health services with emphasis on treating the client in a family context, is currently seeking innovative and experienced applicants to fill a Full-Time Digital Marketing Coordinator position.
The Digital Marketing Coordinator supports the overall (Marketing and Communications) team's daily operations to plan, create, implement and measure innovative and impactful digital communications to help ICAN reach its strategic goals. This position is responsible for ICAN’s overall digital presence, from both internal and external sources. This role involves content development and planning, as well as the creation and implementation of digital marketing initiatives in collaboration with various teams and team members. It is an opportunity to work creatively, socially, strategically and analytically simultaneously.
The annual salary generally ranges between $47,000-$53,000. This range is an estimate based on an applicant’s skills and experience.
Non-Exempt, paid at an hourly rate.
35-hour workweek, Monday - Friday*Application Deadline: Friday, May 3rd, 2024*
Please make sure to apply for this role - even if you don’t meet 100% of the above qualifications. We welcome your application and would, in particular, like to know what about the role and our organization interested you.
Duties & Responsibilities
- Assist with development and execution of teams’ content strategy to establish ICAN’s online presence and brand value.
- Create and publish engaging content, including videos, photos, infographics, and text posts, across social media platforms.
- Curate and repurpose content from existing sources (website/social) as needed.
- Collaborate with designers to ensure high-quality graphics are incorporated into content.
- Build and disseminate monthly email communications for ICAN and associated programs.
- Identify content, build outlines, gather/write/re-purpose content, collaborate with designers, test, obtain approvals, and send communications.
- Monitor and report on email marketing performance.
- Lead planning, coordination, and implementation of ICAN’s social media platforms.
- Maintain content calendars and ensure deadlines are met.
- Coordinate with content creators and teams to align content with strategic goals.
- Explore and launch new social media platforms as necessary.
- Serve as an administrator for all ICAN websites (currently four)
- Update and add news stories, photos, media and other content as needed.
- Regularly review and maintain ICAN’s digital presences across various platforms, including Google Business Pages, travel sites, and community organization and municipal websites, chamber and tourism outlets, etc.
- Elevate brand representation through high-quality written content across all platforms.
- Develop original copy for social media, website, email marketing and other communication channels.
- Coordinate internal interviews and produce written content as needed.
- Proofs marketing materials, website, printer proofs and other written content.
- Proof marketing materials and written content.
- Monitor marketing metrics, extract data and generate reports as necessary.
- Research and manage vendors to support marketing initiatives.
- Serve as the primary contact for specific internal and external marketing initiatives.
- Collaborate with program teams to ensure alignment of messaging and goals.
- Additional duties may be assigned, on an as needed basis.
Education/Experience
- Minimum Education of Bachelor's Degree in Marketing, Communications, Media or related field strongly preferred.
- Prior marketing/social media experience of at least one to two years; or equivalent combination of education and experience.
- Nimble, multi-faceted, creative individual with a strong analytical mindset.
- Social media savvy with an eye for aesthetics and detail.
- Excellent written communication skills with the ability to adapt to different voices and personas.
- Highly organized, communicative, and responsive in an ever-evolving digital landscape.
- Commitment to collaboration and partnership across teams and programs.
- Valid NYS Drivers License required
Employee Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401K Retirement Plan
- 4-Day Workweek (optional)
- Paid Vacation Time
- Paid Sick Leave
- Paid Personal Time
- Paid Bereavement Time
- Paid Birthday Leave
- 9 Paid Holidays
- Tuition Assistance Program
- Employer Paid Life Insurance
- Long-Term Disability
- Employee Assistance Program
- Insurance Buy Back
- Employee Wellness Benefit
- Longevity Awards
Interested applicants are invited to submit a letter of interest, resume and list of professional references at our ICAN Career Center.ICAN is an equal opportunity employer.Apply Now