• Marketing Coordinator

    Integrated Community Alternatives Network (ICAN), a Community-based Wraparound provider of Social and Mental Health services with emphasis on treating the client in a family context, is currently seeking innovative and experienced applicants to fill a Full-Time Marketing Coordinator position.

    The Marketing Coordinator supports ICAN’s Marketing and Communications efforts by planning, creating, implementing, and evaluating integrated marketing, digital, and public relations initiatives that advance the organization’s mission and strategic goals. This role is responsible for helping manage ICAN’s overall marketing presence across digital platforms, media relations, advertising, and communications channels, both internal and external.

    Working collaboratively with internal teams and external partners, the Marketing Coordinator contributes creatively, strategically, and analytically to content development, digital marketing initiatives, public relations efforts, and performance reporting. This position plays a key role in promoting ICAN’s identity, brand, philosophy, and programs through consistent, high-quality communications. Will promote the philosophy and mission of the agency by performing the following duties.

    The annual salary generally ranges between $50,000-$55,000. This range is an estimate based on an applicant’s skills and experience.

    Non-Exempt, paid at an hourly rate.
    35-hour workweek, Monday - Friday

    Please make sure to apply for this role - even if you don’t meet 100% of the above qualifications. We welcome your application and would, in particular, like to know what about the role and our organization interested you.

    • Assists in the development and execution of ICAN's content and communications strategy to strengthen brand awareness and engagement.
    • Research, write, edit, and develop original content for all communication channels, including but not limited to website copy, social media posts, email campaigns, publication, reports, presentations, proposals, interviews, and promotional materials..
    • Create and publish engaging digital content such as videos, photos, graphics, infographics, and written posts.
    • Curate, repurpose, and adapt content from existing sources to maximize reach and effectiveness.
    • Coordinate internal interviews and gather program information to support storytelling and content development.
    • Collaborate with designers and internal teams to ensure content is visually compelling, accurate, and aligned with brand standards.
    • Plan, coordinate, and implement ICAN's social media presence across platforms.
    • Maintain content calendars and ensure deadlines and campaign goals are met.
    • Monitor trends and explore new platforms or opportunities to expand ICAN;s digital reach.
    • Support Live and on-site social media coverage at programs and events as needed.
    • Build, coordinate, and distribute monthly and special email communications for ICAN and its programs.
    • Identify and develop content, create outlines, collaborate with designers, test campaigns, secure approvals, and schedule sends.
    • Monitor email performance and contribute to ongoing optimization efforts.
    • Serve as an administrator and content editor for ICAN websites.
    • Create, update, and publish website content including news stories, testimonials, program information, photos, and media.
    • Monitor website functionality and content accuracy; recommend enhancements and updates.
    • Act as a liaison with external websites vendors or programmers as needed.
    • Oversee and maintain ICAN's broader digital footprint, including Google Business pages, online review platforms, community directories, tourism outlets, and third-party websites.
    • Draft and distribute press releases, media alerts, and other PR materials.
    • Maintain and updates media and press contact lists.
    • support media outreach efforts, press conferences, interviews and community engagement opportunities.
    • Coordinate media appearances (radio, television, podcasts, etc.) as needed.
    • Assist with media research, advertising placement planning, vendor coordination, and invoice review.
    • Bachelor's Degree in Marketing, Communications, Business, Project Management, or related field strongly preferred.
    • Plus 2-4 years of experience in a marketing support role.
    • Experience in social media, email marketing and website management.
    • Strong organizational and time management skills, with high attention to detail.
    • Clear written and verbal communication skills and the ability to work across departments.
    • Demonstrated ability manage multiple projects and priorities in a fast-paced environment.
    • Experience supporting marketing or creative teams in a nonprofit or agency setting is preferred, but not required.
    • A valid NYS Driver's License is required.
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • 401K Retirement Plan
    • Paid Vacation Time
    • Paid Sick Leave
    • Paid Personal Time
    • Paid Bereavement Time
    • Paid Birthday Leave
    • 9 Paid Holidays
    • Tuition Assistance Program
    • Employer Paid Life Insurance
    • Long-Term Disability
    • Employee Assistance Program
    • Insurance Buy Back
    • Employee Wellness Benefit
    • Longevity Awards
    Interested applicants are invited to submit a letter of interest, resume and list of professional references at our ICAN Career Center.
    ICAN is an equal opportunity employer.
    Apply Now